South Ayrshire has tremendous assets that offer visitors a range of great experiences.

Birthplace of Robert Burns, Scotland’s most famous bard.

Birthplace of Robert Burns, Scotland’s most famous bard.

Attracting more than 1.4m visitors to the region each year.

Attracting more than 1.4m visitors to the region each year.

Home to 3 Open Championship golf venues.

Home to 3 Open Championship golf venues.

Spanning rural, coastal, historic and built environments, the region offers world class golf, sailing, culture and heritage, high quality food, drink and hospitality  and a beautiful marine and countryside environment.

As the birthplace of Scotland’s most famous bard, Robert Burns, and home to 3 Open Championship golf venues – Royal Troon, Trump Turnberry and Prestwick – South Ayrshire has long been a popular tourist destination for domestic and international visitors.  The coastline overlooks the Isle of Arran and Ailsa Craig and boasts stunning, sandy beaches with magnificent views. Accommodation ranges from friendly coastal Guest Houses to luxury 5 star hotels, exclusive use Castles, quality budget hotels and campsites.

Tourism forms an important part of the local economy, attracting more than 1.4 million visitors to the region annually.  The economic benefit to the region  is £195.4 million  annually and the industry supports around 4,000 jobs.

The Ayrshire College offers more than 30 hospitality and tourism qualifications and a range of modern apprenticeships, to support the workforce requirements of the local and national industry.

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