Forty five miles of rugged coastline, long sandy beaches, rolling countryside, coastal and market towns, rural villages, a rich and cultural heritage, Robert Burns, world-class golf, award-winning local food and produce… South Ayrshire has a global reputation as a must-see destination.
Tourism forms an important part of the local economy and although the region is still recovering from the impact of COVID-19, attracts close to 1 million visitors annually. The economic benefit to the region was just under £162m in 2021, with the industry supporting around 2,500 jobs.
Ayrshire College offers 18 hospitality and tourism qualifications and a range of modern apprenticeships, to support the workforce requirements of the local and national industry.
To find out more visit our Destination South Ayrshire website:
For a free listing of your tourism business on our website see List your Business – Destination South Ayrshire
For a free listing of your event see Event Listing Information – Destination South Ayrshire